How to Start an Event Planning Business

‘Event management’ is the process of analysing, planning, marketing, producing and evaluating an event. This project management course introduces you to the five crucial event management concepts (‘concept, coordination, control, culmination and closeout’ or ‘5 Cs’) and emphasises the importance of safety. We explore the roles and responsibilities of an event planner before going over the principles of crisis management to prepare you for sudden and unexpected situations during an event. We discuss choices for event planning careers and provide guidelines you can use to arrange social, family, business and other events.

This event management course then explains how to organise planning meetings and engage clients and stakeholders. We go through the steps for planning a successful event and demonstrate the importance of conducting post-event reviews. We show you how to invite guests and provide techniques to keep them engaged and captivated by your theme. The course examines the ‘attention, interest, desire, action and satisfaction’ (AIDAS) theory of selling and discusses the significance and procedures of event marketing. We go through the considerations and choices available to event planners when organising catering for various events.

We then discuss the types of decoration you can use to enhance attendees' experience and examine various indoor and outdoor event ideas and themes. We walk you through waste disposal and cleaning during an event to reduce the clean-up time and costs for organisers. The course explains how to determine the security requirements for specific events and outline the precautions you should take to ensure the safety and wellbeing of guests. Lastly, we explain how to develop an event planning business by growing your client base. Event planning is an exciting career that requires creative flair, organisational skills and the ability to keep a level head in a crisis. Sign up to learn how to start and manage a successful event planning business.