Basics of YouTube Marketing

YouTube is a powerful platform used by businesses and individuals to reach and engage with their target audience. This digital marketing and content creation course is a comprehensive and dynamic guide that equips you with the fundamental knowledge and skills required to leverage the power of YouTube for branding and marketing purposes. By understanding the ins and outs of YouTube marketing, you can disrupt traditional marketing strategies and tap into the immense potential of this popular and global video-sharing platform.

This course offers a step-by-step guide to understanding YouTube's ecosystem to help you optimise channel setup and create compelling video content and playlists that captivate viewers and drive engagement. Creating compelling content is only the first step to building a following so we explore strategies for crafting captivating video titles, descriptions and keywords that can attract viewers and boost discoverability. The course also shows you how to design appealing thumbnails with web applications like Canva and provides tips for growing your YouTube channel and generating revenue.

We explain how to effectively use YouTube analytics to gain insights into audience behaviour and measure video performance to help you refine your digital marketing strategies. This course has no prerequisites and is proudly published by the EDUCBA team, which consists of experienced educators, content creators and technology experts who combine their expertise to deliver cutting-edge learning experiences. Sign up to revolutionise your approach to digital marketing and build a solid online presence on YouTube.